Reginald "Reg" Holdsworth was the manager of Bettabuy and Firman's Freezers to Curly Watts' assistant manager from 1989 to 1995. Reg had an inflated opinion of himself, both professionally and personally. Eccentric, pompous and vain, Reg had an eye for the ladies but his ostentatious personality was enough to put off any sane woman.
Reg's first wife was Veronica but his one true love (other than himself) was Maureen Naylor, an old flame who he met again by chance in 1993 when she started at Bettabuy. They got married in 1994 although it meant putting up with Maureen's battleaxe wheelchair-bound mother Maud Grimes, who hated Reg.
While working at Firman's, Reg owned the Corner Shop which was managed by Maureen and Maud. In 1995, he took the position of Chief Executive for Distribution in Lowestoft but while separated from Maureen he ran off with wages clerk Yvonne Bannister.
- In December 2010, Mary Taylor received a Christmas card from Reg (as reference to her meeting him in Coronation Street: A Knight's Tale).
- After leaving Coronation Street in 1995, Ken Morley reprised the role of Reg Holdsworth on several occasions for spin-offs and direct-to-video/DVD projects. In 1999 he appeared in four of the six episodes in the spin-off Coronation Street - After Hours. That same year he appeared in an Emmerdale spin-off Emmerdale: Don't Look Now! - The Dingle's in Venice. In 2010 he reprised the role of Reg for the third time on the direct-to-DVD special Coronation Street: A Knight's Tale alongside his former co-star Kevin Kennedy (Curly Watts). Although not playing Reg, he appeared in a Coronation Street special of Come Dine with Me along with former actors as part of the show's 50th Anniversary celebrations.
"Sorry to keep you waiting Mr Watts, the whole place seems to go out of sync when one or two of the girls don't put in. I've got my own system for emergencies, the best laid plans of mice and supermarket managers they say. Right, now to business, your badge of office. I now proclaim you Mr Norman Watts, assistant manager trainee." (First line)
"Well here's to us anyway. To the future." (Final line, to wife Maureen)