Reginald "Reg" Holdsworth was the manager of Bettabuys and Firman's Freezers to Curly Watts' assistant manager from 1989 to 1995. Reg had an inflated opinion of himself, both professionally and personally. Eccentric, pompous and vain, Reg had an eye for the ladies but his ostentatious personality was enough to put off any sane woman.
Reg's first wife was Veronica but his one true love (other than himself) was Maureen Naylor, an old flame who he met again by chance in 1993 when she started at Bettabuys. They got married in 1994 although it meant putting up with Maureen's battleaxe wheelchair-bound mother Maud Grimes, who hated Reg.
While working at Firman's, Reg owned the Corner Shop which was managed by Maureen and Maud. In 1995, he took the position of Chief Executive for Distribution in Lowestoft but while separated from Maureen he ran off with wages clerk Yvonne Bannister.
- In December 2010, Mary Taylor received a Christmas card from Reg.
- Despite leaving the series in 1995, Ken Morley reprised the role another couple of times, once in the late night spin-off Coronation Street - After Hours in 1999, then again for the special DVD spin-off in 2010, Coronation Street: A Knight's Tale.
"Sorry to keep you waiting Mr Watts, the whole place seems to go out of sync when one or two of the girls don't put in. I've got my own system for emergencies, the best laid plans of mice and supermarket managers they say. Right, now to business, your badge of office. I now proclaim you Mr Norman Watts, assistant manager trainee." (First line, to Curly Watts)
"Well here's to us anyway. To the future." (Final line in Coronation Street, to Maureen Holdsworth)