Jim Marsh appeared on Coronation Street in six roles:
- Funeral director Mr. Firth, who arranged the service and committal of Ernest Bishop in January 1978
- Reg, a guest at Mike Baldwin's flat-warming party in March 1981
- Undertaker Mr Parsons, handling Stan Ogden's funeral in November 1984
- The examiner who supervised Deirdre Barlow's first attempt at the driving test in June 1988
- The undertaker handling Brian Tilsley's funeral in February 1989
- The vicar at St. Christopher's Church who officiated at the funeral of Alf Roberts in January 1999.
His other television credits include roles in The Hills of Heaven, How We Used to Live, Last of the Summer Wine, Charlie, Brookside, Emmerdale Farm, Seaview, The Practice, Boon, Medics, Heartbeat, Always and Everyone and The Royal Today, along with an episode of the John Finch series The Spoils of War.