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Harveys Furniture was the second sponsor of Coronation Street following Cadbury. In July 2007, an ITV press release announced that Harveys was the new sponsor of Coronation Street on the ITV Network. Harveys' sponsorship began on 30th September 2007.[1] In the Coronation Street: Romanian Holiday film, Roy and Hayley Cropper are filmed in front of a Harveys store. In Coronation Street: A Knights Tale, a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11th April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012.[2] Compare The Market were named as the new sponsor.[3]