Cliff Pughes was Gloria Price's boyfriend who she worked with in Spain. Gloria went back to England, and Cliff later decided to go and see Gloria in Weatherfield, flying over from Spain, but Gloria sent him packing when he turned up at the Bistro. Gail McIntyre talked to Cliff and took him to Roy's Rolls for some food. Gloria had told Gail that she and her boyfriend ran a bar together, that she had been involved in a money laundering operation in Spain and was on the run from the mafia, but Cliff explained that he and Gloria had simply worked at a dry cleaners but she had to flee after accidentally burning it down. Cliff had returned to try and talk some sense into Gloria but to no avail.