Cadbury was the first sponsor of Coronation Street beginning with Episode 4062 (6th September 1996) capping a deal that had been announced six months prevously. The original sponsorship had a computer generated chocolate-like version of the street (a mock up of which can be seen in place at the Cadbury World museum in Bournville, Birmingham) with chocolate characters resembling some generic Coronation Street characters.
In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and Coronation Street stopped the sponsorship between Episode 6321 (22nd June 2006) and Episode 6371 (3rd September 2006).
Products promoted by Coronation Street
- Cadbury's Astros (So delicious they're doomed.)
- Cadbury's Brunch Bar (The Raisin Cereal Bar with Cadbury's Chocolate)
- Cadbury's Caramel (Take it easy...) and Cadbury's Nuts about Caramel (Take it easy...)
- Cadbury's Creme Egg (how will you eat yours?/how do you eat yours?)
- Cadbury's Crunchie (Get That Friday Feeling)
- Cadbury's Dairy Milk (Chocolate and a half.)
- Cadbury Dream (creamy white chocolate)
- Cadbury's Flake (The Crumbliest Flakiest Milk Chocolate)
- Cadbury's Fruit & Nut (Everyone's a FRUIT & NUT Case)
- Cadbury's Marble (Make time for yourself)
- Cadbury's Milk Tray (All because the lady loves...)
- Cadbury's Miniature Heroes (All your favourites in a tub): Included Dairy Milk, Caramel, Crunchie, Fudge, Twirl, Time Out, Picnic, Fuse.
- Cadbury's Roses (Everyone's Favourite Way to Say Thank You)
- Cadbury's Snack (Bridge that gap with Cadbury's Snack)
- Cadbury's Time Out (The Better Break/...Make the Break/Deceptively Diverting) and Cadbury's Time Out Chunky
- Cadbury's Wispa (Fall into Velvet) and Cadbury's Wispa Bite (Wispa, but a bit louder), Cadbury's Wispa Gold (Fall into Velvet) & Cadbury's Wispa Mint (Have you heard the latest Wispa?/Fall into Velvet)