Cadbury

Cadbury was the first sponsor of Coronation Street beginning in July 1996. The original sponsorship had a chocolate-like version of the street (which can be seen in place at the Cadbury World museum in Bournville, Birmingham) with chocolate characters resembling some of the actual Coronation Street characters. In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and Coronation Street stopped the sponsorship for several months. In late 2006, Cadbury did not renew their contract, but agreed to sponsor the show until Coronation Street found a new sponsor.