Jeff Cullen

Jeff Cullen is a model agent and boss of model Rosie Webster. While having a drink at the Rovers Return Pub in Coronation Street, Weatherfield, where Rosie lives, he approaches Sally Webster and Gail McIntyre and offers to buy them a drink. However he is more attracted to Sally (unknown to him is Rosie's mother), and takes her out for a meal later on.

A few days later when Rosie is doing a model shoot, she refuses and walks out and tells Sally she was sacked. Sally goes round to confront 'Alfie' (a name Jeff uses) and is shocked to see it is him. Jeff told her Rosie wasn't sacked, and she had resigned and walked out, and Sally sided with him and they continued their relationship with each other, much to the annoyance of Sally's enstranged husband Kevin.