Colin Callen

Colin Callen is the head of marketing at NewsCo, the sponsors of the Mr & Mrs competition that Norris and Mary Cole entered.

Colin introduced himself to Mary at Radio Weatherfield where he impressed her with his knowledge of the contestants. Colin revealed to Norris that he used to have a chain of newsagents but that his ex-wife now owns them and has changed them all into yoghurt shops.

Colin revealed to the couple that they were his favourites and decided to put them front and centre of the promotional shot of the competition. When the couple struggled with one of their rounds, Colin decided to help them with a clue about cheese. With the help of Colin, Norris and Mary progressed through to the next round of the competition.